Rama's Happy Thoughts

A log of all those striving moments.

If ye have faith as a grain of mustard seed, nothing shall be impossible unto you.

Friday, September 22

Revenge of the nerds aka Rise of microstream

Weird Al has a new video. More info on Al.

Internet, due to its almost zero distribution costs, has brought the marginalized outliers to mainstream (according to conventional definitions). This Youtube video could eventually rival the Nielsen rating that the coolest show on MTV could pull tonight. Still, the video probably would never be on the "cool-hip" MTV. Why? Its too not-mainstream. Its too not-the-"average"-viewer. So what? Why let some rich-50yr MTV producer tell you what you want to watch.

For the curious, this phenomenon of zero distribution costs have been well documented in the popular LongTail.

posted at 14:13


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